I’m sure that many people have seen this video from GoldieBlox on various social media sites. After several of my friends posted it, I finally clicked.
I get that the purpose is to encourage STEM (science, technology, engineering and math) careers in girls, and after seeing the GoldieBlox website, I felt like its mission is certainly a worthy one.
As I watched the video, I was initially concerned that it would take the route of “girls can (and should) do anything boys can do” and there’s no need for frilly pink toys. While I certainly believe that females should have the opportunity and encouragement to try activities that are traditionally reserved for boys (playing football, pursuing careers in the engineering field, etc.) I don’t believe that it should be at the expense of the stripping them of what makes them female.
And truthfully, that’s why every female I know between the ages of 4-9 will get GoldieBlox for Christmas. I LOVE what they’ve done! Their websites claims
“By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.”
“As far as girls loving pink, we aren’t debating that. We believe girls are MORE than just princesses – we’re not saying they should stop dressing up as them. We’d just prefer to see a tool belt thrown in with some tulle.”
Furthermore, their products feature a fun heroine who is “more than a princess.”
So thank you, GoldieBlox for showing girls that they don’t have to be just a pretty princess in pink or just a female engineer in an all male world. They can have more options. They can be both.